Elections are marketing campaigns - with big consequences.

Conversions With Basket Data brings more detail to customer journeys

The first quarter of 2024 has tentatively eased off the economic pressures seen for the past two years. What does this mean for digital marketing and ecommerce?

When people are doom scrolling, will your funny ad suddenly lift them out of it? We explore humour in digital marketing.

How is AI changing the search results experience - and what might it mean for advertisers?

Some confusing things are about to happen to Google Shopping, and it may not make much difference. What could be more exciting!

Costs are rising across platforms - with the starkest CPC rises seen on Google. At the same time, effectiveness is falling. What explains this, and how can advertisers navigate a choppy and more expensive digital space?

Optimisation may be done by bidding algorithms, but there’s still data to crunch, ad copy lines to edit, and insights to be gleaned in a spreadsheet. So we’ve picked out some of the formulae we find most useful across Kinase.

AI-driven ad formats can drive results. But are they also hiding the potential for more incremental sales? Andy Arnett argues the case

Privacy and consent define the modern internet - but if so, why is everybody so keen to share their Spotify Wrapped?

Stay ahead in the dynamic GA4 landscape with our guide to GA4 Signals.

This year the transition from third party tracking and use of tracking data towards privacy-centric advertising has moved into its final phase. Kinase outlines key changes and why 2024 will be the completion of the privacy revolution.

2023 was a watershed year for Kinase. We pick out some highlights from the year.

Reel talk and Q5 tips - it must be the Meta Mobile Summit - and Kinase was there to learn more

Now the evidence is done, what can we glean from the DoJ vs Google courtroom so far? Kinase sums up

We used our in-house SERPlight tool to look at depth of sales and competitiveness across verticals on Cyber Weekend.

The hype is over. We’ve entered a new phase for AI applications - marked by disillusionment, reality checks, and marketers bombarded by ads for endless AI assistants and start-up apps.

After a competitive pitch process involving multiple agencies, British lifestyle and clothing brand Barbour has appointed Kinase.

Lead generation through paid search isn’t always seens as a glamorous or dynamic discipline - but Isabel Figueiredo has found it to be both, and here explains how she came to love lead gen