Our Tech

We have built a suite of tools called Catalyser. Catalysers enable and push processes forward to maximise them. That’s what our tech always aims to do.

About Catalyser

Proprietary Scripts

AI at Kinase

Catalyser has been built by experts in digital marketing at Kinase. Its aim is to give our teams an edge by giving them the tools they need to make smarter decisions, faster.

It has four key components:

  • Our competitor tools and search scrapers provide insights into ad copy, reach, bidding and auctions, all in one place.

  • Our health centre tools ensure that accounts are running at optimal levels, 24 hours a day.

  • Our budget and pacing tech enables us to run campaigns and media mix investment in pursuit of your KPIs.

  • Our productivity tools cover ad copy, reporting, campaign expansion and testing.

Kinase’s active script library is aimed at getting the most from Google Ads, and powers our Catalyser tools.

Scripts provide extra functionality and insights otherwise unavailable to digital teams.

  • Kinase grew by early adoption and rigorous testing of AI tools - including smart bidding, attribution modelling, AI creative testing, and online to offline testing

  • Our tech team have developed bespoke AI solutions for our clients, such as Image Recognition and Categorisation for Shopping feeds

  • We also offer our own Media Mix Modelling service

  • Kinase uses generative AI and ML models as tools - we understand the control mechanisms, prompts, and re-iterative processes needed to align these tools with client objectives 

  • See our Lovehoney AI Attribution case study for more

We also offer a Catalyser suite for in-house teams.

Combining account health, competitor insights, budget control and productivity centres, this can offer agency-level tools for in-house teams.

Catalyser for in-house teams