Conversions With Basket Data brings more detail to customer journeys

Some confusing things are about to happen to Google Shopping, and it may not make much difference. What could be more exciting!

Will Black Friday continue to grow this year despite so many negative trends? We break down how each headline factor from the World Cup to consumer confidence will matter for performance.

Shopping campaigns based on huge product inventories can be unwieldy to manage. Jack Gamwell breaks down how you can aid Google’s algorithms through ‘smart segmentation’ using custom labels.

2021 has been a year of supply shocks, and the ripples continue to disrupt global business, threatening Black Friday sales. How can digital drive a marketing strategy which meets this challenge?

Google Shopping is being relaunched to make it a more personalised, unified and user-friendly experience. This isn’t a small change - it’s a substantial step up to enable Shopping to continue competing with Amazon. It is aimed at driving higher conversion rates and at increasing the amount of searches and length of time spent in Shopping.

We believe this change will combine Amazon’s personalisation with Google’s ability to match search queries with revenue driving ads and products.