AI-driven ad formats can drive results. But are they also hiding the potential for more incremental sales? Andy Arnett argues the case

This year the transition from third party tracking and use of tracking data towards privacy-centric advertising has moved into its final phase. Kinase outlines key changes and why 2024 will be the completion of the privacy revolution.

Reel talk and Q5 tips - it must be the Meta Mobile Summit - and Kinase was there to learn more

In the ever-evolving landscape of social media, the clash of titans continues. Threads, Meta's new Twitter alternative, made a grand entrance with a surge of sign-ups, but just two weeks later, the platform experienced a significant drop in daily active users.

Apple's latest move with iOS 17, introducing Link Tracking Protection, poses a challenge to marketers. Kinase explores what this update will mean for digital marketers moving forward.

If you’ve worked on Paid Social accounts, you’ve likely come to a point where everything is going fine but not as well as it used to, or maybe not as well as it should.

Whatever the reason, here are 5 key ways you can improve your Paid Social campaigns:

Storming its way to the heart of social apps with an algorithm that keeps users coming back, now TikTok has established itself as a search engine too. Looking for recipes or book reviews? Go to TikTok.

Kinase has been granted access to a beta version of Pinterest's updated Conversion Insights tool that covers paid activity but now, more importantly, organic.

Here’s our take on the tool so far.

ChatGPT has brought AI back to the forefront of tech, even opening up a new era for search. We outline 7 ways it can be used to change your Paid Social.

If your Meta campaigns have lost ground or become less efficient, you need to revisit your audience strategy and update your thinking.

Twitter is under a spotlight in the first month of Elon Musk’s ownership, but what does this mean for advertisers?

TikTok has grown from teen dance routine sensation to a major player in paid social within two years since it ramped up. What does it offer advertisers now, and how will it measure up this Black Friday?

Test design has many pitfalls. Kinase’s David Reed lays out how to test for success

Kinase founder Richard Brooks on why experiments and modelling are now essential for taking digital marketing forwards

Creatives have become newly important for Paid Social. Callum Hall explains why, and what this means for your approach to creatives now.

As 2021 shows every sign of further acceleration for the reach and effectiveness of social commerce, we caught up with Leanne, director of Paid Social, to get her take on what’s happening across the channel right now.