The first quarter of 2024 has tentatively eased off the economic pressures seen for the past two years. What does this mean for digital marketing and ecommerce?

Reel talk and Q5 tips - it must be the Meta Mobile Summit - and Kinase was there to learn more

Over the last few weeks, the big six supermarkets launched their Christmas ad campaigns. Kinase reviews the different approaches and gives our festive thumbs up (or down) on who’s produced a Christmas cracker.

There are multiple options when it comes to technology ownership within the Google Marketing Platform (GMP). This explainer outlines what it means for brands in terms of laying out the ownership options, so you can make the right choice.

Will Black Friday continue to grow this year despite so many negative trends? We break down how each headline factor from the World Cup to consumer confidence will matter for performance.

Ecommerce saw huge growth in 2020 as it helped people continue to shop and get what they need. Digital marketing now has a huge opportunity in 2021 to sustain this growth and continue to connect with customers in a changed environment. We outline three of the biggest challenges and how to get them right in what will be a transformative year.

Are there markets where your business can fulfil unmet demand? It may be that competitors execute poorly, have found their supply chains disrupted, or haven’t yet recognised the opportunity.

Knowing how and when to expand into new markets is the core requirement of all successful export strategies. But collecting the right information to inform those decisions can be difficult.

Ecommerce needs to plan for turbulent H2

The current position for ecommerce in the UK is one of sales stabilisation combined with new growth, but there are a series of potentially difficult challenges ahead.

The swing to ecommerce seen during lockdown isn’t crumbling away. Both the ONS report for June and new data from the British Retail Consortium confirmed earlier transaction data, indicating that retail sales had almost recovered to their pre-pandemic levels. This countered more gloomy previous forecasts.

We look at the latest survey data on new ecommerce adopters and what will make them stay; the publication of the UK government’s Google and Facebook competition report; and the launch of TikTok self service ads.