Kinase grew by early adoption and rigorous testing of AI tools. Today, we test and also build AI-powered tools to get the most for our clients.

How is AI changing the search results experience - and what might it mean for advertisers?

AI-driven ad formats can drive results. But are they also hiding the potential for more incremental sales? Andy Arnett argues the case

This year the transition from third party tracking and use of tracking data towards privacy-centric advertising has moved into its final phase. Kinase outlines key changes and why 2024 will be the completion of the privacy revolution.

The hype is over. We’ve entered a new phase for AI applications - marked by disillusionment, reality checks, and marketers bombarded by ads for endless AI assistants and start-up apps.

Surprising no one, generative AI led the way at Google’s Marketing Live this year. We explore Product Studio’s three main capabilities and rank them from ‘pretty cool’, to ‘wow’, to ‘mind blown’.

We take the chance to look back at Google’s previous deployments, asking how successful they were and wondering how this bodes for the next big wave of disruption to sweep across the internet.

ChatGPT has brought AI back to the forefront of tech, even opening up a new era for search. We outline 7 ways it can be used to change your Paid Social.