Conversions With Basket Data brings more detail to customer journeys

Some confusing things are about to happen to Google Shopping, and it may not make much difference. What could be more exciting!

Costs are rising across platforms - with the starkest CPC rises seen on Google. At the same time, effectiveness is falling. What explains this, and how can advertisers navigate a choppy and more expensive digital space?

Now the evidence is done, what can we glean from the DoJ vs Google courtroom so far? Kinase sums up

Surprising no one, generative AI led the way at Google’s Marketing Live this year. We explore Product Studio’s three main capabilities and rank them from ‘pretty cool’, to ‘wow’, to ‘mind blown’.

As of May 1st, 2023, Google Ads bid farewell to its Similar Audiences feature, leaving marketers pondering their next move.

Google are going to focus in 2023 on accelerating the impact of AI in three areas: creativity, performance and privacy. The question is what does this mean for brands and how can we make the most of this opportunity?

We take the chance to look back at Google’s previous deployments, asking how successful they were and wondering how this bodes for the next big wave of disruption to sweep across the internet.

As AI optimisation grows in power, the field of video creative planning and creation becomes the area where marketers can really make a difference to performance. We’ve always known that ‘content is king’ but now content is everything.

For brand discovery, video is at the forefront for storytelling and messaging, as people are introduced to a brand, learn about its products, and then potentially take direct action then or further down the line. So why limit YouTube to an extension of Shopping?

If Performance Max isn’t working for your KPIs, there’s one option you should consider - unbundling.

What do you do to get the best out of Performance Max, and how do you proceed with your Google Ads strategy now it’s here?

If you’ve opted into Google Ads’ auto applied recommendation to 'Remove Redundant Keywords’, then you should be aware that the scope of the changes it can make is about to get bigger...