Barbour Appoints Kinase as Digital Partner
After a competitive pitch process involving multiple agencies, British lifestyle and clothing brand Barbour has appointed Kinase to handle their Global Paid Search approach from August 2023 onwards. Kinase will be working with Barbour on the next phase of their global digital expansion plan covering Paid Search, Performance Marketing and additional one-off projects.
Founded in 1894, Barbour is a British, family owned global brand synonymous with quality, durability and timeless style, anchored by their iconic wax jackets
Dylan Wanigasekera, Head of Business Development at Kinase, said:
“Our data-first approach to performance marketing has allowed us to identify opportunities to help evolve Barbour's Paid Search marketing strategy. We are excited about the opportunity to work with this incredible British brand and look forward to creating a lasting impact on Barbour's digital marketing success.”
Kinase is a 65-person performance media agency offering services across Paid Search, Paid and Organic Social, Analytics, YouTube, and Digital Consulting, with clients such as Lovehoney, Reed.co.uk, Dreams, Sharps, Watches of Switzerland Group, and Oliver's Travels.
Richard Brooks, co-founder of Kinase, commented:
"We are thrilled to be working alongside Barbour as their digital partner. As a beloved household name in the UK, we are excited to join forces with Barbour on their global expansion journey. Leveraging Kinase's export prowess and cutting-edge performance marketing strategies, we are confident in our ability to forge a digital path that not only showcases Barbour's rich heritage but also solidifies their position as a global leader in the industry."
About Kinase
Established in 2010 by Richard Brooks and Chris Dillabough, Kinase has grown into a digital performance agency of 65 specialists. Recognised by Google as one of the top 15 independent agencies in the UK, Kinase’s track record, culture of experimentation and focus on evolving best practice has delivered record breaking numbers year after year for its clients and partners.
About Barbour
Originally established by John Barbour in 1894 in South Shields in the North East of England to provide outerwear to fishermen, sailors and mariners to protect them from the worst of the British weather, today Barbour offers a complete wardrobe of clothes, accessories and footwear for men, women and children. Shirts, knitwear, trousers, footwear and accessories are now just as much in demand as Barbour’s iconic outerwear.
Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to fashion-forward lifestyle collections. To this day Barbour’s ranges continue to be inspired by the company’s archives which date back to 1910 – each season classic designs are re-interpreted into modern, contemporary silhouettes. In 1998, in conjunction with Kinloch Anderson, renowned tartan specialists based in Edinburgh, Scotland, Barbour developed the first of their own exclusive tartans, the Classic Tartan based on the sett of the Ayrshire District Tartan from where the Barbour family had originated. Followed in 2002 by the Dress Tartan, Barbour’s tartans are a signature of the brand.
A family-owned 5th generation brand established 129 years ago, Barbour is a global success story sold in over 55 countries worldwide including Germany, Italy, Spain, France, the US and Japan. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their jackets. Wax for Life includes re-waxing and repairs first introduced in 1921 and Re-Loved, an upcycling circularity initiative.
In 2023, Barbour celebrates the 40th anniversary of the Beaufort wax jacket, an Evergreen icon, designed by Dame Margaret Barbour in 1983 and one of the classic jackets that has made Barbour a household name.
