We have put together a five point guide to steer peak planning with, from building awareness to some active ingredients from our agency playbook.

The first quarter of 2024 has tentatively eased off the economic pressures seen for the past two years. What does this mean for digital marketing and ecommerce?

How is AI changing the search results experience - and what might it mean for advertisers?

Costs are rising across platforms - with the starkest CPC rises seen on Google. At the same time, effectiveness is falling. What explains this, and how can advertisers navigate a choppy and more expensive digital space?

Privacy and consent define the modern internet - but if so, why is everybody so keen to share their Spotify Wrapped?

Now the evidence is done, what can we glean from the DoJ vs Google courtroom so far? Kinase sums up

We used our in-house SERPlight tool to look at depth of sales and competitiveness across verticals on Cyber Weekend.

Apple's latest move with iOS 17, introducing Link Tracking Protection, poses a challenge to marketers. Kinase explores what this update will mean for digital marketers moving forward.

Google are going to focus in 2023 on accelerating the impact of AI in three areas: creativity, performance and privacy. The question is what does this mean for brands and how can we make the most of this opportunity?

We take the chance to look back at Google’s previous deployments, asking how successful they were and wondering how this bodes for the next big wave of disruption to sweep across the internet.

Layoffs, revenue warnings, and change. The profit pathways of behemothic tech giants never did run smooth. Richard Brooks, Kinase's founder, looks at how we got here - and where the industry’s big bets might lead next.

Twitter is under a spotlight in the first month of Elon Musk’s ownership, but what does this mean for advertisers?

There are multiple options when it comes to technology ownership within the Google Marketing Platform (GMP). This explainer outlines what it means for brands in terms of laying out the ownership options, so you can make the right choice.

TikTok has grown from teen dance routine sensation to a major player in paid social within two years since it ramped up. What does it offer advertisers now, and how will it measure up this Black Friday?

Will Black Friday continue to grow this year despite so many negative trends? We break down how each headline factor from the World Cup to consumer confidence will matter for performance.

Google’s recent announcement that Universal Analytics will be phased out in July 2023 was long expected - but it has a bigger implication for road maps around analytics and marketing data