Lead gen campaigns can transform a business. But all too often they are stuck on the most basic strategy when they need to be rethought as a whole matrix of options.

We delve into the significance of embracing Organic YouTube; why incorporating this strategy is essential; and how it can empower your brand to stand out amidst the competition.

In the ever-evolving landscape of social media, the clash of titans continues. Threads, Meta's new Twitter alternative, made a grand entrance with a surge of sign-ups, but just two weeks later, the platform experienced a significant drop in daily active users.

We delve into the importance of conducting regular audits and how they can elevate your organic social presence to new heights, while also ensuring you stay competitive in the market.

Surprising no one, generative AI led the way at Google’s Marketing Live this year. We explore Product Studio’s three main capabilities and rank them from ‘pretty cool’, to ‘wow’, to ‘mind blown’.

Apple's latest move with iOS 17, introducing Link Tracking Protection, poses a challenge to marketers. Kinase explores what this update will mean for digital marketers moving forward.

As of May 1st, 2023, Google Ads bid farewell to its Similar Audiences feature, leaving marketers pondering their next move.

The acceleration of change in tech is making the world more dependent on a small number of companies and models.

What can advertisers do about platform dependency, and how can platform precarity be overcome?

Google are going to focus in 2023 on accelerating the impact of AI in three areas: creativity, performance and privacy. The question is what does this mean for brands and how can we make the most of this opportunity?

If you’ve worked on Paid Social accounts, you’ve likely come to a point where everything is going fine but not as well as it used to, or maybe not as well as it should.

Whatever the reason, here are 5 key ways you can improve your Paid Social campaigns:

How two PPC geeks with the philosophy “don’t be shit” grew Kinase to become one of the UK’s most advanced digital performance marketing agencies.

We take the chance to look back at Google’s previous deployments, asking how successful they were and wondering how this bodes for the next big wave of disruption to sweep across the internet.

Storming its way to the heart of social apps with an algorithm that keeps users coming back, now TikTok has established itself as a search engine too. Looking for recipes or book reviews? Go to TikTok.

As AI optimisation grows in power, the field of video creative planning and creation becomes the area where marketers can really make a difference to performance. We’ve always known that ‘content is king’ but now content is everything.

We asked the Secret Digital Veteran to tackle the thorny issue of how agencies can really make a difference while not getting distracted by corporate greenwashing and empty gestures.

Marking another remarkable milestone for Kinase, at the end of March we hosted our second ever company-wide Away Day. Switching on our out-of-office replies, we headed to London's Bloomsbury, where we took over the Kingpin Suite and bowling alley.

Mental health is a topic that hits close to home for many of us. It's something that was once considered taboo or brushed aside, but now, it's considered to be more important than ever, especially in the workplace.

Kinase has been granted access to a beta version of Pinterest's updated Conversion Insights tool that covers paid activity but now, more importantly, organic.

Here’s our take on the tool so far.

ChatGPT has brought AI back to the forefront of tech, even opening up a new era for search. We outline 7 ways it can be used to change your Paid Social.

As the end of Universal Analytics (UA) inches closer, there are a whole lot of people holding their breath as they wait for the inevitable change over. This doesn’t have to be the case.