Meet Kinase
In 2009, Richard and Chris, soon to be Kinase co-founders, were frustrated. They were a two-man band trying to run paid search within a larger ecommerce agency who saw it as peripheral to their bread and butter business, which was setting up and running ecom platforms.
So Richard and Chris came up with a plan. They would quit their jobs and concentrate on what they did best - optimising campaigns and working with clients.
Why Kinase?
Kinase (pronounced: Ky-naze), is a class of biological enzymes that speed up and optimise chemical reactions throughout life as we know it.
“I really didn’t want the name to be generic so something like ‘The Search Co’ was never going to fly. When we won our first client and had to be registered as a company, the pressure was on so I went to my biochemistry background.” - Richard Brooks, Kinase Co Founder
The word kinase shares the same root as ‘kinetic’ – a perfect fit for a new search agency that would act fast and be really agile in order to get results.
The Kinase Story
How two PPC geeks with the philosophy “don’t be shit” grew Kinase to become one of the UK’s most advanced digital performance marketing agencies
Our Values
Kinase is the agency people want to work with. Our culture is firmly rooted in four core values that define who we are.
We are Empowered, Limitless, Evolving, and Symbiotic.
These values are the driving force behind Kinase, empowering us to provide exceptional services and deliver unmatched results.
Find out more about what these mean at Kinase below.
Empowered
We empower our staff through comprehensive training and support.
We give everyone enough time to excel.
Clients are empowered through true partnership and engagement with business goals.
We help each other ask better questions of our roles and the platforms we use.
Evolving
Our tactics evolve constantly to match markets, platforms and possibilities.
We foster a constant state of curiosity: asking why and then finding out.
We research and experiment, but always with a practical application.
We embrace both slow and rapid evolution – building methodologies while being open to sudden change.
Limitless
We push the boundaries to our competitive advantage.
We don’t assume that today’s solution will be the same tomorrow.
We continually push our technology and the way we use it.
Symbiotic
We collaborate with clients to understand business needs and how to best meet them.
We believe that a symbiotic relationship is beneficial for everyone – more than the sum of ‘agency plus client’.
Collaboration enables us to understand the unique needs of every client.