When people are doom scrolling, will your funny ad suddenly lift them out of it? We explore humour in digital marketing.

Over the last few weeks, the big six supermarkets launched their Christmas ad campaigns. Kinase reviews the different approaches and gives our festive thumbs up (or down) on who’s produced a Christmas cracker.

Creatives have become newly important for Paid Social. Callum Hall explains why, and what this means for your approach to creatives now.

The digital sphere is growing ever faster, but many sectors are becoming more competitive too. It’s hard to differentiate yourself out there and cut through the noise. This is where the building blocks of digital advertising must be refined. And none is more important than ad copy when aiming to drive higher rates of engagement and value.