Kinase 2023 Wrapped Up

2023 was a watershed year for Kinase. We moved offices and launched our rebrand, while many new and exciting clients joined the Kinase family. We pick out these and more for our highlights of the year.

In a world of hybrid working, the Kinase Away day was a crucial meeting of the whole agency to think about the year ahead, find out more about our automation department and its projects, and of course celebrate with the first ever Kinase Awards.

We are proud of the work we do, and of our growing client partnerships. 2023 saw many new businesses joining the fold, including Barbour, Haynes, Spots and Stripes, and Purplebricks.

The year also saw the fruition of a long project to connect Kinase’s evolving culture, values and offering to its branding. Our rebrand launch featuring new logo, font, colours and graphics arrived just in time to brand our new office in Old Street - giving us an all round fresh start.

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Kinasers continued to share their knowledge, insights and experience with the wider world.

It was a year in which the industry grappled with the impact of AI on digital marketing - we wrote pieces on the AI tools in Google’s Product Studio, Chat GPT for paid social, Google’s available AI tools, and then summed up with a piece on the state of Generative AI for marketing.

Performance Max continued to be a difficult campaign type to get the most out of - if it was the answer, it wasn’t clear what the question was. To get to the bottom of it - and tease out when Performance Max can work, and when it should be unbundled into solo Youtube and shopping - we published a series of articles, which proved to be the most popular we’ve published.

Thinking cross channel, we shared our growing expertise in Lead Gen, used our in-house ad copy analysis tools to pull insights on Black Friday, and our head of performance, Becky Clark, joined Skai to discuss cross-channel planning and retail media. 

And that’s a wrap on 2023 - Happy New Year from all at Kinase.