Measurement

Our advanced modelling and data-driven insights empower you to optimize your media planning, ensuring smarter decisions and sustained growth.

Our Approach

The right measurement set up will forge together your channels and drive the results you need. Measurement at Kinase combines a full suite of services to de-fragment your decision making ability and put performance back at the centre.

Measurement at Kinase

  • MMM - Media Mix Modelling at Kinase aims to give advertisers the granular, dynamic, actionable insights they need to make decisions guided by business goals.

  • Testing. We plan, run and analyse large scale geographic based tests to measure true incrementality, and also answer bespoke channel and strategy questions.

  • KPI tracking and integration, including:

    • Micro conversion measurement

    • Lifetime value for retail. We have modelled and applied LTV measurement to drive longer term, more sustainable growth for our retail partners.

    • Lead scoring and revenue integration for lead gen. We are Lead Gen experts, recognised by Google at their Premier Partner Awards.

  • Kinase offers best in class in-channel testing methodologies. These are defined by a robust understanding of channel testing; and close partnership with media owners on uplift studies.

Read Kinase co-founder Richard Brooks on why experiments and modelling are now essential for taking digital marketing forwards.