
Kinase Briefings
We share Kinase expertise with regular insights into digital marketing.
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Face to face - meeting Saira Smith
We sat down with our Paid Social Account Director, Saira Smith, to talk about her journey into digital marketing, the evolution of Paid Social, and what keeps her inspired in an ever-changing industry.
Google Just Changed Text Ads - Here’s How To Take Advantage
Google continues to refine its ad platform, and the latest updates focus on leveraging AI to maximize ad performance
4 stages of Lead Generation with Meta
Saira Smith, Paid Social Account Director, outlines 4 key stages of lead generation with Meta
Disruption From a Great Cute Whale
DeepSeek has shocked shareholders, AI chatbot users, other Chinese AI companies, and now tech opinion writers around the world
Oliver’s Travels and Kinase - staying ahead
We look back on what has made this partnership a success, and talk to Oliver’s Travels co-founder Oliver Bell for his take
Kinase are finalists for UK Paid Media Awards
What a wonderful start to the year - Kinase has been nominated for the UK Paid Media Awards!
Big Trouble for Google UK?
The UK’s competition authority now investigating the search giant’s competitiveness and potential data monopoly
5 Challenges for Digital in 2025
It’s going to be an unpredictable, turbulent year. Things seem to be moving fast and digital marketing will need to be a key driver for sales and stability for a lot of businesses.
Three Christmas Ghosts of Google Past
Our Secret Digital Veteran returns, with a ‘respectful whistle’ and a review of three times Google played the magician with Google Ads
Face to face - meeting James Monaghan
We caught up with our Client Services Director on a life in PPC, and what he wishes he’d known when he started out in the industry.
Click Smarter, Convert Better: Tactics for Rising CPCs
Exclusive webinar collaboration between Kinase and Fresh Egg
Face to face - digital marketers in their own words
What really inspires Kinasers, how did they start out, and what are they working on now?
How Kinase uses and develops AI
Kinase grew by early adoption and rigorous testing of AI tools. Today, we test and also build AI-powered tools to get the most for our clients.
Get the most from Holiday peaks this year
We have put together a five point guide to steer peak planning with, from building awareness to some active ingredients from our agency playbook.
We are double finalists for Agency Excellence 2024
Kinase is very happy to be able to say that we are double finalists for Google’s prestigious Agency Excellence Awards EMEA.
Microsoft Ads to launch LinkedIn campaign type
Kinase spotted a new campaign type option in the wild. Something new is indeed coming to Microsoft Ads
What can digital marketers learn from the UK General Election?
Elections are marketing campaigns - with big consequences.
Basket Case: what are customers up to inside the cart?
Conversions With Basket Data brings more detail to customer journeys
Where have we got to? Economic outlook for marketers
The first quarter of 2024 has tentatively eased off the economic pressures seen for the past two years. What does this mean for digital marketing and ecommerce?