Kinase caught up with 2022 Training Programme cohort member Faizan, to hear about his experience in one of the industry’s leading training programmes.

What do you do to get the best out of Performance Max, and how do you proceed with your Google Ads strategy now it’s here?

If you’ve opted into Google Ads’ auto applied recommendation to 'Remove Redundant Keywords’, then you should be aware that the scope of the changes it can make is about to get bigger...

From the introduction of new services to joint industry events, and being shortlisted for major awards, 2022 has been a big year for Kinase.

Layoffs, revenue warnings, and change. The profit pathways of behemothic tech giants never did run smooth. Richard Brooks, Kinase's founder, looks at how we got here - and where the industry’s big bets might lead next.

Twitter is under a spotlight in the first month of Elon Musk’s ownership, but what does this mean for advertisers?

Over the last few weeks, the big six supermarkets launched their Christmas ad campaigns. Kinase reviews the different approaches and gives our festive thumbs up (or down) on who’s produced a Christmas cracker.

There are multiple options when it comes to technology ownership within the Google Marketing Platform (GMP). This explainer outlines what it means for brands in terms of laying out the ownership options, so you can make the right choice.

TikTok has grown from teen dance routine sensation to a major player in paid social within two years since it ramped up. What does it offer advertisers now, and how will it measure up this Black Friday?

Will Black Friday continue to grow this year despite so many negative trends? We break down how each headline factor from the World Cup to consumer confidence will matter for performance.

Test design has many pitfalls. Kinase’s David Reed lays out how to test for success

Kinase founder Richard Brooks on why experiments and modelling are now essential for taking digital marketing forwards

We are very pleased to announce that Kinase is a double finalist for this year’s Google Premier Partner Awards.

In a digital landscape in which tracking, attribution and privacy protocols are changing fast, boosting performance from every aspect of search while measuring the total effect has never been more important.

Migration to GA4 is a great chance to update analytics assumptions and bring your GA into line with both modern consumers behaviour online, and your business goals.

Performance Max is here, and the ground is shifting fast towards automatic opt-ins. Dylan Wanigasekera and Joshua Woodhams investigate.

Aligning your marketing KPIs with your business goals is the first step. But then how do you make sure your marketing mix is actually aligned with those KPIs, if you can no longer directly measure the impact of digital channels?

We are happy to announce that we are finalists in the Global Search Awards 2022 for the prestigious Best Use of Search category. Find out more.

We look at ways questions can benefit a digital brand, far beyond a static FAQs page

Potential customers ask questions. Businesses know that it’s important to give answers – but how many realise the wider value of questions to marketing strategies?

Kinase has always developed cutting edge lead gen strategies. We joined Google to talk about connecting data to smart bidding in a fireside chat at Mastering LeadGen: Insights '23.