Connecting Media and Measurement in a Post-Cookie World
Kinase joined Skai™ for a webinar on incrementality testing. We showcased how we use Skai's Impact Navigator tool to optimise clients' marketing mix for maximum impact.
Aligning your marketing KPIs with your business goals is the first step. But then how do you make sure your marketing mix is actually aligned with those KPIs, if you can no longer directly measure the impact of digital channels? This is where Skai's Impact Navigator steps in - Kinase uses this tool to test every element of the marketing mix for our clients.
Learn how incrementality testing:
Differs from multi-touch attribution
Helps marketers achieve strategic business goals and key performance indicator targets
Addresses marketers’ biggest measurement challenges
Plus: Case studies and examples of incrementality testing at work, focusing on Kinase's use of Skai's Impact Navigator tool
Speakers
James Monaghan, Analytics Director, Kinase
Moti Radomski, General Manager, Planning and Measurement, Skai™
Marissa Coslov (moderator), Vice President, Business Development, eMarketer
