Exclusive webinar collaboration between Kinase and Fresh Egg

In a digital landscape in which tracking, attribution and privacy protocols are changing fast, boosting performance from every aspect of search while measuring the total effect has never been more important.

Aligning your marketing KPIs with your business goals is the first step. But then how do you make sure your marketing mix is actually aligned with those KPIs, if you can no longer directly measure the impact of digital channels?

Kinase has always developed cutting edge lead gen strategies. We joined Google to talk about connecting data to smart bidding in a fireside chat at Mastering LeadGen: Insights '23.

Google's latest 'Ads Academy for Partners: Unlock Growth' event featured a fireside chat with Kinase Analytics Director James Monaghan. In a wide ranging catch up, James covered digital privacy, smart bidding, the challenges of the last year, and priorities for 2022.