As AI optimisation grows in power, the field of video creative planning and creation becomes the area where marketers can really make a difference to performance. We’ve always known that ‘content is king’ but now content is everything.

Over the last few weeks, the big six supermarkets launched their Christmas ad campaigns. Kinase reviews the different approaches and gives our festive thumbs up (or down) on who’s produced a Christmas cracker.

Which changes from the pandemic era will stick? One emerging answer so far for digital advertising is the jump up in Smart TV viewing and advertising volumes - both remaining higher than pre-pandemic levels.