Would you like a funnel with your fireside chat?

We asked The Secret Digital Veteran to list the cliches that they hate, then compile a dictionary to decode and hopefully help us avoid them. All for the greater good, of course.

Google’s recent announcement that Universal Analytics will be phased out in July 2023 was long expected - but it has a bigger implication for road maps around analytics and marketing data

Kinase has grown fast over the past two years - but the pandemic has kept us apart. So we organised the first company-wide away day to bring us back together.

Days, weeks, and months can be spent searching for the infamous combination of creatives, copy, and audience. However, even the most flawlessly executed ad campaign relies on a landing page which can convert. So what happens after the click?

Google's latest 'Ads Academy for Partners: Unlock Growth' event featured a fireside chat with Kinase Analytics Director James Monaghan. In a wide ranging catch up, James covered digital privacy, smart bidding, the challenges of the last year, and priorities for 2022.

Creatives have become newly important for Paid Social. Callum Hall explains why, and what this means for your approach to creatives now.

The giant robot brain that is Google seems to have gone down a YouTube rabbit-hole of videos related to finance, and ended up learning from The Big Short. The brain must not have heard the one about getting high on your own supply.

Kinase came into 2022 after a busy year - so we’ve pulled together news and insights from inside the agency.

TikTok is the fastest growing social platform ever. But what should your strategy for it be?

“From their leadership to their account management team, we found Kinase to be customer-centric in all that they do.”
Adam Faquirbhai, Director of Marketing at Reed.co.uk

When the rise in Covid cases meant Kinase had to postpone our Xmas celebration for another year, we discussed what to do with the pre-made food order. We arranged with Queen’s Skate and Bowl in Queensway for the hot food to be made up and boxed, so we could deliver it to North Paddington Food Bank.

Prepare for the peak holiday season with 12 days of tips from a range of Kinase experts.

There’s a disconnect between STEM (Science, Technology, Engineering and Maths) graduates and digital marketing - but there doesn’t have to be.

Every agency boasts about its company culture. Jess Maunder recently joined Kinase and has put down her first impressions of what it’s actually like to work in the team, and how it compares to other agencies.

Digital marketing is a high growth sector - but what areas do you need to focus on to get started as a graduate, or as someone looking for a career change? We canvassed some of our industry leading Account Directors and digital marketing specialists to find out.

Shopping campaigns based on huge product inventories can be unwieldy to manage. Jack Gamwell breaks down how you can aid Google’s algorithms through ‘smart segmentation’ using custom labels.

Google Trends is a powerful, evolving tool for analysing markets and consumer demand. It can also be ambiguous and provide baffling, jumpy graphs. We look at how to get started producing real insights from Google trends.

Black Friday 2021 will extend beyond even last year’s surge. Despite so much uncertainty for supply chains and demand, we’ve gone ahead and made six key predictions.

We take Mental Health seriously at Kinase. Thsi year, to mark World Mental Health Day we organised a day of activities and launched a new Wellness Journal.

The digital sphere is growing ever faster, but many sectors are becoming more competitive too. It’s hard to differentiate yourself out there and cut through the noise. This is where the building blocks of digital advertising must be refined. And none is more important than ad copy when aiming to drive higher rates of engagement and value.