How to blend PPC and SEO strategies to boost search ROI

In a digital landscape in which tracking, attribution and privacy protocols are changing fast, boosting performance from every aspect of search while measuring the total effect has never been more important. This webinar addresses this with concrete ideas and action points.

Combining expertise from Kinase and Pi Datametrics, you won't want to miss it - watch below.

Topics covered

• Why blending PPC and SEO is so important

• Analytics and attribution for driving performance from all channels, not just one

• How search and organic teams can really work together and not just pay lip service to 'joined up strategy'

• Ideas for optimisation that benefits search overall

• Case studies and ideas for action on boosting overall search ROI

Speakers

James Monaghan, Analytics Director at Kinase
Jon Earnshaw, Chief Product Evangelist at Pi Datametrics
Sophie Moule (moderator), Head of Product & Marketing at Pi Datametrics