Reed.co.uk appoint Kinase as digital partner

“From their leadership to their account management team, we found Kinase to be customer-centric in all that they do.”

Adam Faquirbhai, Director of Marketing at Reed.co.uk

Reed.co.uk, the UK leader in online recruitment with specialists across 20 different sectors and the UK’s largest candidate database, has appointed Kinase as their digital advertising partner from January 2022.  Kinase will be managing Paid Search, Paid Social and YouTube activity, intending to drive growth and unify strategy across these platforms. Kinase was appointed after a competitive pitch process involving multiple agencies.

Dylan Wanigasekera, Head of Business Development at Kinase, said: “Recruitment is an understandably complex industry, especially considering the employment challenges that have been much discussed over the pandemic. We developed a bespoke, agile and transparent approach to Reed.co.uk’s challenges, and ensured that we have a platform to work hand in hand with the Reed.co.uk team.”

Kinase is an independent 80-person performance media agency, offering services across Paid Social, Paid Search, Analytics, Programmatic, Marketplaces, YouTube, Digital Consulting and Creative. Kinase boasts a roster of clients which includes Lovehoney, Nisbets, Bradshaw Taylor, Dreams, Sharps, Cotswold Co. and Watches of Switzerland Group.

Adam Faquirbhai, Director of Marketing at Reed.co.uk, said: “From their leadership to their account management team, we found Kinase to be customer-centric in all that they do. They demonstrated an ability to listen closely to our requirements, and transform these into a clear and well thought through digital strategy. I look forward to working with Kinase to deliver the next stage of our digital marketing growth”.

Richard Brooks, co-founder of Kinase, commented: ‘’We’re very happy to be working with the team at Reed.co.uk, particularly as the recruitment industry adapts and grows as Covid-19 continues to disrupt old ways of doing things, and online adoption grows ever faster. Reed.co.uk is an established and trusted online recruitment website, so this partnership is a perfect match for our expertise in pushing digital transformations of established brands. People are at the heart of what Reed.co.uk does, and the same is true of Kinase - we believe in empowering people to do their best work.”