Shopping campaigns based on huge product inventories can be unwieldy to manage. Jack Gamwell breaks down how you can aid Google’s algorithms through ‘smart segmentation’ using custom labels.

The digital sphere is growing ever faster, but many sectors are becoming more competitive too. It’s hard to differentiate yourself out there and cut through the noise. This is where the building blocks of digital advertising must be refined. And none is more important than ad copy when aiming to drive higher rates of engagement and value.

In the first of a new Kinase series of ‘How To’ articles, Jack Gamwell takes us through a Wildcard masterclass