Will Black Friday continue to grow this year despite so many negative trends? We break down how each headline factor from the World Cup to consumer confidence will matter for performance.

Test design has many pitfalls. Kinase’s David Reed lays out how to test for success

Kinase founder Richard Brooks on why experiments and modelling are now essential for taking digital marketing forwards

We are very pleased to announce that Kinase is a double finalist for this year’s Google Premier Partner Awards.

In a digital landscape in which tracking, attribution and privacy protocols are changing fast, boosting performance from every aspect of search while measuring the total effect has never been more important.

Migration to GA4 is a great chance to update analytics assumptions and bring your GA into line with both modern consumers behaviour online, and your business goals.

Performance Max is here, and the ground is shifting fast towards automatic opt-ins. Dylan Wanigasekera and Joshua Woodhams investigate.

Aligning your marketing KPIs with your business goals is the first step. But then how do you make sure your marketing mix is actually aligned with those KPIs, if you can no longer directly measure the impact of digital channels?

We are happy to announce that we are finalists in the Global Search Awards 2022 for the prestigious Best Use of Search category. Find out more.

We look at ways questions can benefit a digital brand, far beyond a static FAQs page

Potential customers ask questions. Businesses know that it’s important to give answers – but how many realise the wider value of questions to marketing strategies?

Kinase has always developed cutting edge lead gen strategies. We joined Google to talk about connecting data to smart bidding in a fireside chat at Mastering LeadGen: Insights '23.

Would you like a funnel with your fireside chat?

We asked The Secret Digital Veteran to list the cliches that they hate, then compile a dictionary to decode and hopefully help us avoid them. All for the greater good, of course.

Google’s recent announcement that Universal Analytics will be phased out in July 2023 was long expected - but it has a bigger implication for road maps around analytics and marketing data

Kinase has grown fast over the past two years - but the pandemic has kept us apart. So we organised the first company-wide away day to bring us back together.

Days, weeks, and months can be spent searching for the infamous combination of creatives, copy, and audience. However, even the most flawlessly executed ad campaign relies on a landing page which can convert. So what happens after the click?

Google's latest 'Ads Academy for Partners: Unlock Growth' event featured a fireside chat with Kinase Analytics Director James Monaghan. In a wide ranging catch up, James covered digital privacy, smart bidding, the challenges of the last year, and priorities for 2022.

Creatives have become newly important for Paid Social. Callum Hall explains why, and what this means for your approach to creatives now.

The giant robot brain that is Google seems to have gone down a YouTube rabbit-hole of videos related to finance, and ended up learning from The Big Short. The brain must not have heard the one about getting high on your own supply.

Kinase came into 2022 after a busy year - so we’ve pulled together news and insights from inside the agency.

TikTok is the fastest growing social platform ever. But what should your strategy for it be?