The digital sphere is growing ever faster, but many sectors are becoming more competitive too. It’s hard to differentiate yourself out there and cut through the noise. This is where the building blocks of digital advertising must be refined. And none is more important than ad copy when aiming to drive higher rates of engagement and value.

Google’s match types have become a moving target. We asked The Secret PPC Veteran whether they could make sense of the latest changes - and whether paid search is on the right path towards bidding on meaning, rather than simply text. 

2021 has been a year of supply shocks, and the ripples continue to disrupt global business, threatening Black Friday sales. How can digital drive a marketing strategy which meets this challenge?

Ads on Google are changing - from June 2022 they will be fully automated. But is automation always good for its own sake - and what are the implications for control over your campaigns?

In the first of a new Kinase series of ‘How To’ articles, Jack Gamwell takes us through a Wildcard masterclass

Consumers want to shop green - but can advertisers ensure that ads are part of a green supply chain?

Jess Maunder, former advertising consultancy director at Merkle, has joined Kinase in the new role of Consultancy Director. Jess will focus on driving consultancy and programmatic at Kinase, building up new teams and services.

Following the sudden Google announcement that third party cookies will be extended until 2023, we have surveyed this as part of our big picture analysis for digital now. What do advertisers need to know for the second half of 2021?

We take a look at exciting Kinase developments in 2021 so far. We’ve highlighted a few key changes and exciting opportunities - all of them aimed at ensuring Kinase continues to be the agency people want to work with.

Reflecting the strongest year yet for Kinase, with fast growth and an ambitious plan for lift-off in 2021, Kinase has now appointed two new roles.

Our exclusive rundown of Google’s annual product roadmap and what it means for advertisers now.

Lockdowns ending in the UK and USA have seen a retail and service sector recovery - but the picture for ecommerce in the two markets is diverging. We look at the latest data and analyse what this means for ecommerce strategies, and how the patterns around ending lockdown should guide decisions for the next round of opening up in the UK and across Europe.

As 2021 shows every sign of further acceleration for the reach and effectiveness of social commerce, we caught up with Leanne, director of Paid Social, to get her take on what’s happening across the channel right now.

For a decade, the received wisdom was that the digital landscape had settled into immovable monopolies, too big and too clever to be challenged. But change has been bubbling away - and now the pandemic has begun to blow the field wide open again. But who will benefit - consumers, advertisers, or the new tech winners?

Familiar shops are disappearing and shopping is changing - but it doesn’t have to be High Noon for the High Street. Richard Brooks of Kinase outlines why.

Ecommerce saw huge growth in 2020 as it helped people continue to shop and get what they need. Digital marketing now has a huge opportunity in 2021 to sustain this growth and continue to connect with customers in a changed environment. We outline three of the biggest challenges and how to get them right in what will be a transformative year.

We examine key predictions, emerging trends, unmissable opportunities and the continued rise of Amazon. How big will an online-first Black Friday be?

Which changes from the pandemic era will stick? One emerging answer so far for digital advertising is the jump up in Smart TV viewing and advertising volumes - both remaining higher than pre-pandemic levels.

Are there markets where your business can fulfil unmet demand? It may be that competitors execute poorly, have found their supply chains disrupted, or haven’t yet recognised the opportunity.

Knowing how and when to expand into new markets is the core requirement of all successful export strategies. But collecting the right information to inform those decisions can be difficult.