What really inspires Kinasers, how did they start out, and what are they working on now?

As 2021 shows every sign of further acceleration for the reach and effectiveness of social commerce, we caught up with Leanne, director of Paid Social, to get her take on what’s happening across the channel right now.

Benedict Evans is an independent tech analyst who has spent 20 years analysing mobile, digital media and technology. In his words, “I try to work out what’s going on and what it means.” His annual presentations on macro and strategic trends are key events, and ‘The end of the beginning’ delivered in 2019 at Google HQ in San Francisco impressed Kinases’s directors, Richard and Chris when they attended. So when Google invited us to join Benedict for an ‘Insights Live’ hour, in which he would go through his views on ‘Paths to the new normal’, we were keen to listen and ask him some questions.

Richard is front and centre of everything at Kinase. He founded the agency in 2010 with Chris Dillabough, and together they have grown it from 2 people to nearly 50.

At a very changeable time for digital, we took a step back to discuss how Covid has impacted the agency, and what current trends Richard is watching in the second half of the year. What will happen next, and where will the agency go from here?