As AI optimisation grows in power, the field of video creative planning and creation becomes the area where marketers can really make a difference to performance. We’ve always known that ‘content is king’ but now content is everything.

We asked the Secret Digital Veteran to tackle the thorny issue of how agencies can really make a difference while not getting distracted by corporate greenwashing and empty gestures.

Marking another remarkable milestone for Kinase, at the end of March we hosted our second ever company-wide Away Day. Switching on our out-of-office replies, we headed to London's Bloomsbury, where we took over the Kingpin Suite and bowling alley.

Mental health is a topic that hits close to home for many of us. It's something that was once considered taboo or brushed aside, but now, it's considered to be more important than ever, especially in the workplace.

Kinase has been granted access to a beta version of Pinterest's updated Conversion Insights tool that covers paid activity but now, more importantly, organic.

Here’s our take on the tool so far.

ChatGPT has brought AI back to the forefront of tech, even opening up a new era for search. We outline 7 ways it can be used to change your Paid Social.

As the end of Universal Analytics (UA) inches closer, there are a whole lot of people holding their breath as they wait for the inevitable change over. This doesn’t have to be the case.

For brand discovery, video is at the forefront for storytelling and messaging, as people are introduced to a brand, learn about its products, and then potentially take direct action then or further down the line. So why limit YouTube to an extension of Shopping?

If your Meta campaigns have lost ground or become less efficient, you need to revisit your audience strategy and update your thinking.

If Performance Max isn’t working for your KPIs, there’s one option you should consider - unbundling.

Kinase caught up with 2022 Training Programme cohort member Faizan, to hear about his experience in one of the industry’s leading training programmes.

What do you do to get the best out of Performance Max, and how do you proceed with your Google Ads strategy now it’s here?

If you’ve opted into Google Ads’ auto applied recommendation to 'Remove Redundant Keywords’, then you should be aware that the scope of the changes it can make is about to get bigger...

From the introduction of new services to joint industry events, and being shortlisted for major awards, 2022 has been a big year for Kinase.

Layoffs, revenue warnings, and change. The profit pathways of behemothic tech giants never did run smooth. Richard Brooks, Kinase's founder, looks at how we got here - and where the industry’s big bets might lead next.

Twitter is under a spotlight in the first month of Elon Musk’s ownership, but what does this mean for advertisers?

Over the last few weeks, the big six supermarkets launched their Christmas ad campaigns. Kinase reviews the different approaches and gives our festive thumbs up (or down) on who’s produced a Christmas cracker.

There are multiple options when it comes to technology ownership within the Google Marketing Platform (GMP). This explainer outlines what it means for brands in terms of laying out the ownership options, so you can make the right choice.

TikTok has grown from teen dance routine sensation to a major player in paid social within two years since it ramped up. What does it offer advertisers now, and how will it measure up this Black Friday?

Will Black Friday continue to grow this year despite so many negative trends? We break down how each headline factor from the World Cup to consumer confidence will matter for performance.