Kinase Black Friday 2024 Report
What did advertisers experience over Black Friday?
Our Black Friday report draws on Kinase data to provide original benchmarks and insights.
We have drawn on our agency-level data and SERP monitoring tools to provide an independent view.
Our report answers these questions and more:
Across clients, did we see CPCs rise or fall?
Which days saw the most amount of revenue
Did Fake Friday have an impact?
What were the average discounts we tracked?
How many advertisers saved bigger discounts for Black Friday itself?
