Kinase Briefings

We share Kinase expertise with regular insights into digital marketing.

Guest User 9/15/22 Guest User 9/15/22

Why you must experiment

Kinase founder Richard Brooks on why experiments and modelling are now essential for taking digital marketing forwards

Guest User 10/5/21 Guest User 10/5/21

Where the hell is my robot butler?

Google’s match types have become a moving target. We asked The Secret PPC Veteran whether they could make sense of the latest changes - and whether paid search is on the right path towards bidding on meaning, rather than simply text.

Guest User 9/10/21 Guest User 9/10/21

Notes on Google’s next ad automation push

Ads on Google are changing - from June 2022 they will be fully automated. But is automation always good for its own sake - and what are the implications for control over your campaigns?

Guest User 5/28/21 Guest User 5/28/21

Google Marketing Live 2021 - Official Kinase Briefing

Our exclusive rundown of Google’s annual product roadmap and what it means for advertisers now.

Guest User 6/19/19 Guest User 6/19/19

Performance Max brings change to every aspect of Google Ads

Performance Max is here - some hate it, some love it, and some think it’s the name of the next Avengers villain. Having worked with Google and tested Performance Max, Kinase automation expert Paula Marmolejo Morazo brings together key facts and recommendations.