Lead generation through paid search isn’t always seens as a glamorous or dynamic discipline - but Isabel Figueiredo has found it to be both, and here explains how she came to love lead gen

Lead gen campaigns can transform a business. But all too often they are stuck on the most basic strategy when they need to be rethought as a whole matrix of options.

Kinase has always developed cutting edge lead gen strategies. We joined Google to talk about connecting data to smart bidding in a fireside chat at Mastering LeadGen: Insights '23.