TikTok is the fastest growing social platform ever. But what should your strategy for it be?

Shopping campaigns based on huge product inventories can be unwieldy to manage. Jack Gamwell breaks down how you can aid Google’s algorithms through ‘smart segmentation’ using custom labels.

Google Trends is a powerful, evolving tool for analysing markets and consumer demand. It can also be ambiguous and provide baffling, jumpy graphs. We look at how to get started producing real insights from Google trends.