YouTube & Video
Video content can connect with potential customers in a powerful way - whether it’s with humour, emotion, storytelling or a compelling sales pitch.
Getting the right ad in front of someone at the right time is the key to a programmatic, layered approach to video campaigns.
Kinase plans out layered, sequenced video campaigns to take audiences on a journey into a brand, using programmatic technology to optimise video buys for the target KPI - from branding, to sales and leads, or to amplify messages as part of an integrated cross-channel campaign.
Kinase offers creative planning and creation to help clients with different levels of creative resources leverage the most from the medium. We then rigorously test and feed back on creative elements and directions which work best.
We measure and report back fully on campaign activity - from direct response to cross-channel and online to offline amplification.
Kinase is a Google Premier Partner, working with Google’s Elevator programme for YouTube to provide joint creative and campaign support to ensure best in class execution and planning.
We run tests on the overall Brand Uplift of video creatives - including recall, impact and brand recognition.
Kinase offers campaign planning and execution across Advanced TV to ensure that our clients’ video presence evolves with the consumer landscape, positioning brands where they need to be to grow
