Finding Incremental Reach for Watches of Switzerland

Finding new customers by trialling new Microsoft campaign tech

Watches of Switzerland Group wanted to drive more conversions efficiently during their peak trading season. They briefed Kinase to explore Microsoft’s new campaign type, Cost per Sale Shopping.

Plan

Kinase created new Cost Per Sale (CPS) Shopping campaigns to supplement existing shopping campaigns to expand reach.

Implementation

Launched CPS campaigns with five brands that saw immediate uplift in clicks and impressions.

Accelerated the CPS campaigns to include 24 more brands, thanks to the impressive results.

Results

The CPS campaign results were outstanding:

• Watches of Switzerland Group received an additional 3.2K clicks compared to their base target ROAS campaigns at an 84% lower Cost Per Click. 

• Generating over £12K of revenue since October, WoS Group achieved a 16x ROAS on tROAS campaigns.

Lasting Impact

Watches of Switzerland Group is continuing to scale by increasing budgets and target CPS to further expand

• Because of the campaign’s success, WoS x Kinase have continued the rollout to cover the majority of inventory

The campaign proved that reaching incremental revenue via trials and experiments with new campaign types can yield results, when managed and targeted expertly.

"Launching CPS campaigns during the peak period drove incremental revenue at a very favorable ROI. This was a welcome boost to our online performance during a very competitive period."

— James Thompson​, Group Digital Marketing Manager at The Watches of Switzerland Group

For the full case study, see Microsoft’s case study page