How is AI changing the search results experience - and what might it mean for advertisers?

This year the transition from third party tracking and use of tracking data towards privacy-centric advertising has moved into its final phase. Kinase outlines key changes and why 2024 will be the completion of the privacy revolution.

Now the evidence is done, what can we glean from the DoJ vs Google courtroom so far? Kinase sums up

Lead generation through paid search isn’t always seens as a glamorous or dynamic discipline - but Isabel Figueiredo has found it to be both, and here explains how she came to love lead gen

Surprising no one, generative AI led the way at Google’s Marketing Live this year. We explore Product Studio’s three main capabilities and rank them from ‘pretty cool’, to ‘wow’, to ‘mind blown’.

Apple's latest move with iOS 17, introducing Link Tracking Protection, poses a challenge to marketers. Kinase explores what this update will mean for digital marketers moving forward.

As of May 1st, 2023, Google Ads bid farewell to its Similar Audiences feature, leaving marketers pondering their next move.

Google are going to focus in 2023 on accelerating the impact of AI in three areas: creativity, performance and privacy. The question is what does this mean for brands and how can we make the most of this opportunity?

We take the chance to look back at Google’s previous deployments, asking how successful they were and wondering how this bodes for the next big wave of disruption to sweep across the internet.

If Performance Max isn’t working for your KPIs, there’s one option you should consider - unbundling.

What do you do to get the best out of Performance Max, and how do you proceed with your Google Ads strategy now it’s here?

If you’ve opted into Google Ads’ auto applied recommendation to 'Remove Redundant Keywords’, then you should be aware that the scope of the changes it can make is about to get bigger...

Will Black Friday continue to grow this year despite so many negative trends? We break down how each headline factor from the World Cup to consumer confidence will matter for performance.

Test design has many pitfalls. Kinase’s David Reed lays out how to test for success

Kinase founder Richard Brooks on why experiments and modelling are now essential for taking digital marketing forwards

Google’s match types have become a moving target. We asked The Secret PPC Veteran whether they could make sense of the latest changes - and whether paid search is on the right path towards bidding on meaning, rather than simply text. 

Ads on Google are changing - from June 2022 they will be fully automated. But is automation always good for its own sake - and what are the implications for control over your campaigns?

Our exclusive rundown of Google’s annual product roadmap and what it means for advertisers now.

Performance Max is here - some hate it, some love it, and some think it’s the name of the next Avengers villain. Having worked with Google and tested Performance Max, Kinase automation expert Paula Marmolejo Morazo brings together key facts and recommendations.