YouTube & Video
Video content can connect with potential customers in a powerful way - whether it’s with humour, emotion, storytelling or a compelling sales pitch. Getting the right ad in front of someone at the right time is the key to a programmatic, layered approach to video campaigns.
Kinase plans out layered, sequenced video campaigns to take audiences on a journey into a brand, using programmatic technology to optimise video buys for the target KPI - from branding, to sales and leads, or to amplify messages as part of an integrated cross-channel campaign.
Our Approach
Kinase offers creative planning and creation to help clients with different levels of creative resources leverage the most from the medium. We then rigorously test and feed back on creative elements and directions which work best.
We measure and report back fully on campaign activity - from direct response to cross-channel and online to offline amplification.
Video and YouTube Case Studies
