Optimisation may be done by bidding algorithms, but there’s still data to crunch, ad copy lines to edit, and insights to be gleaned in a spreadsheet. So we’ve picked out some of the formulae we find most useful across Kinase.

We delve into the importance of conducting regular audits and how they can elevate your organic social presence to new heights, while also ensuring you stay competitive in the market.

As AI optimisation grows in power, the field of video creative planning and creation becomes the area where marketers can really make a difference to performance. We’ve always known that ‘content is king’ but now content is everything.

There are multiple options when it comes to technology ownership within the Google Marketing Platform (GMP). This explainer outlines what it means for brands in terms of laying out the ownership options, so you can make the right choice.

Days, weeks, and months can be spent searching for the infamous combination of creatives, copy, and audience. However, even the most flawlessly executed ad campaign relies on a landing page which can convert. So what happens after the click?

Creatives have become newly important for Paid Social. Callum Hall explains why, and what this means for your approach to creatives now.

TikTok is the fastest growing social platform ever. But what should your strategy for it be?

Prepare for the peak holiday season with 12 days of tips from a range of Kinase experts.

Shopping campaigns based on huge product inventories can be unwieldy to manage. Jack Gamwell breaks down how you can aid Google’s algorithms through ‘smart segmentation’ using custom labels.

Google Trends is a powerful, evolving tool for analysing markets and consumer demand. It can also be ambiguous and provide baffling, jumpy graphs. We look at how to get started producing real insights from Google trends.

The digital sphere is growing ever faster, but many sectors are becoming more competitive too. It’s hard to differentiate yourself out there and cut through the noise. This is where the building blocks of digital advertising must be refined. And none is more important than ad copy when aiming to drive higher rates of engagement and value.

In the first of a new Kinase series of ‘How To’ articles, Jack Gamwell takes us through a Wildcard masterclass

We examine key predictions, emerging trends, unmissable opportunities and the continued rise of Amazon. How big will an online-first Black Friday be?